Website, email, pricing and marketing questions

Starter, Essential and Business cover up to two, four and six standard pages respectively. They use PhotonMark's standard design system and include the listed enquiry path, search setup, testing, revision rounds and first-year website and managed form hosting. Essential includes one secure standard enquiry form, a map or service-area details where appropriate, and contact details. Customers provide the core facts, final text and usable images; light content drafting from customer-supplied facts, logo work, stock media, complex functions and extra revisions are quoted separately.

A standard page is a normal service, about, contact or similar page within PhotonMark’s standard design system. Unusually long pages, custom layouts, large galleries, complex forms and policy or copywriting work may be scoped separately. The written quote confirms the final page and section count. For Starter, the site-wide header and footer, included standard enquiry form, and one map or service-area block are not counted among the seven main content sections.

When a package includes a managed enquiry form, one simple utility Privacy page based on customer-supplied and customer-approved wording does not count against the two, four or six main business-page allowance. PhotonMark does not provide legal advice. Drafting, adapting or legally reviewing policy text is separately scoped. Other policy pages count toward the allowance unless the written quote says otherwise.

PhotonMark reviews the current registrar, nameservers, MX, SPF, DKIM, forwarding and website form delivery before changing website-related DNS. Recording, preserving and verifying disclosed MX and related DNS records is included in the agreed standard website-migration scope. A working Google Workspace, Microsoft 365, Zoho or similar service normally remains unchanged. We plan the smallest required change and test the result to protect working email and minimise disruption, but third-party systems and existing configuration mean no provider can promise zero risk. Email repair or mailbox migration beyond the agreed review is quoted separately.

Usually no. When the existing email provider remains unchanged, there is no separate mailbox-migration fee if no mailbox, user, provider or historical-message transfer is required. New business-email setup, mailbox or email-provider migration, historic-message transfer and deliverability repair are separate services when needed.

The free initial review is a preliminary fit and risk screen based on public information and details supplied by the customer. The paid Email & DNS Health Check allows up to 30 minutes for a more detailed review of one domain and includes a short written summary. Any configuration changes, repair, mailbox setup or migration are agreed and charged separately before work begins.

Your domain, hosting, email, Google and other third-party business accounts remain in your name wherever practical. Once invoices are paid, you can receive an exportable copy of website files created for the project, subject to third-party licences and any separately identified PhotonMark templates, tools, libraries, form backend or other managed service.

Google Analytics 4 shows how people use the website, including visits, traffic sources and page activity. Google Search Console shows how Google discovers and indexes the site, which search terms produce impressions or clicks, and technical search issues. Neither tool guarantees rankings, advertising results or enquiries.

Yes. “Static” describes the public pages: pre-built HTML, CSS and JavaScript are served without WordPress or a database generating every page. A separate managed backend can securely receive a form, store the submission in a private database, back it up under the agreed scope and send an inbox notification. The database remains the delivery record if email notification fails. This service is not part of Static Hosting Only.

Normally no. Where suitable, we use Stripe-hosted Checkout and Customer Portal so Stripe handles payment-detail entry and subscription management. The written scope identifies what the PhotonMark-built system stores, such as customer identifiers, order or subscription status and service records.

For a website using a managed form, the normal renewal is Website Care at NZ$300/year — NZ$345 incl. GST, unless another written arrangement is agreed. A complete website with no managed form or other backend may qualify for restricted Static Hosting Only at NZ$60/year — NZ$69 incl. GST.

Website Care is NZ$300/year — NZ$345 incl. GST, shown as NZ$25/month when billed yearly. It includes static website hosting, SSL, uptime checks, weekly website-file and standard managed-form database backups with the latest 10 retained, quarterly form-delivery checks, up to 60 minutes of small edits per year, an annual Google Search Console check and standard email support.

Managed Website includes up to 15 minutes of small edits per month, a monthly site, form and main-link check, a quarterly concise Search Console and traffic summary and an annual basic on-page search review. Local Growth includes up to 60 minutes of agreed website and growth work in total each month, including routine edits; unused monthly time does not carry forward.

The standard email response target is two New Zealand business days. Managed Website and Local Growth have a one-business-day priority target. These are response targets, not repair guarantees or 24/7 service-level agreements.

Website Care uses weekly website-file and standard managed-form database backups with the latest 10 retained. Managed Website and Local Growth use weekly website-file backups with the latest 20 retained; the written form scope confirms database retention. Static Hosting Only uses a monthly file backup and retains the latest three, with no form database.

Yes, as the visible Static Hosting Only option at NZ$60/year — NZ$69 incl. GST, paid annually. It is restricted to a complete static website that needs no migration, DNS or email work, content changes, form processing or storage, notification email service, search setup, phone support, WordPress or other dynamic systems. It is not a managed website plan. The annual hosting fee does not include migration; a qualifying simple static-site transfer can be added from NZ$149.

A qualifying ready-to-publish static-site transfer starts from NZ$149. A managed technical migration starts from NZ$295. Provider-controlled, CMS or complex migrations normally start from NZ$495 after review and include a standard email-continuity check where the existing email provider remains unchanged. The final scope depends on access, files, databases, forms, redirects, DNS and business-email risk.

Yes. Send the current website and latest website, domain or marketing bill. PhotonMark can review likely ownership, renewal dates, provider dependencies, email risk and which services may be kept or replaced before anything is cancelled.

PhotonMark can review or help set up a customer-owned Google Ads account, campaign structure, locations, keywords, ad copy, conversion tracking, landing pages and ongoing maintenance. Scope and fees are quoted after reviewing the account and goals. Advertising spend is paid separately.

Yes. PhotonMark provides practical technical, on-page and local SEO, including page structure, titles and descriptions, crawlability, sitemaps, redirects, Search Console, appropriate structured data, Google Business Profile consistency and useful service content.

AEO or GEO are terms sometimes used for visibility in AI-assisted search. We treat this as part of good SEO: accurate, useful, crawlable and people-first content rather than a separate optimisation shortcut. Rankings, Maps placement and inclusion in AI-generated answers are not guaranteed.

No. PhotonMark can improve technical setup, page clarity, campaigns, tracking, structured data and search readiness, but cannot guarantee rankings, Maps placement, search-answer inclusion, provider approval, advertising costs or a particular number of leads.

Yes, for eligible businesses. Work can include access, categories, services, hours, website consistency, updates and review-link basics. The business should retain ownership, and PhotonMark does not create ineligible profiles or promise Maps ranking.

Usually. A business can often keep Google Workspace, Gmail, Microsoft 365, Outlook, Zoho, hosted mailboxes or forwarding while website hosting changes. PhotonMark can also quote domain-email setup or form-delivery repair.

Published prices are in New Zealand dollars and exclude GST. Core Pricing cards also show the GST-inclusive total. GST and any approved third-party costs or handling fee are shown separately on the quote or invoice.

Domains, paid email seats, software subscriptions and advertising spend are normally owned and paid directly by the customer. If PhotonMark purchases or administers an agreed third-party cost, the supplier amount plus a 10 percent handling fee may apply and will be disclosed before purchase.

Small fixed tasks start from NZ$59, covering work expected to take up to 30 minutes. Longer technical work is billed at NZ$99/hour from the start, in 15-minute increments, or completed under a fixed quote agreed in advance.

If a task originally treated as a small fixed task is likely to exceed that scope, PhotonMark will confirm the revised charging basis before continuing.

A small edit is a straightforward change within the existing website design, such as replacing text, an image, contact detail or simple link. New layouts, pages, campaign landing pages, copywriting, complex forms, email repair and custom features are additional work unless the plan or quote says otherwise.

No. Standard support is by email during New Zealand business days. Emergency or after-hours work is available only when agreed and quoted before a customer relies on it.

A standard managed form submission is recorded in a private database even if its inbox notification fails. Enquiries that do not become customer records are normally retained for up to 24 months after the last contact. Customers can request a reasonable export, access, correction or deletion by email, subject to legal and service-record obligations. After a form service ends, export should be requested within 30 days; live form data is then scheduled for deletion and backup copies expire through the normal rotation.

Yes. PhotonMark is New Zealand-based and can provide remote services elsewhere, but published pricing and service language are designed primarily for New Zealand small businesses. A written quote confirms currency, scope and any location-specific considerations.

Share the business name, main service area, main goal and contact details. The current website, provider, approximate annual bill and email provider are useful when known but optional. The free review is a preliminary fit and risk screen; it does not include account login, configuration changes, detailed troubleshooting, deliverability testing, device setup or a written technical audit. Do not send passwords through the form or by ordinary email.