Account and campaign setup
- Account access and ownership review
- Goals, locations and service focus
- Campaign, ad group and keyword structure
- Ad copy and relevant extensions/assets
Marketing and growth
Turn the website into a useful marketing tool
We can help plan, set up and maintain practical marketing systems designed to help the right people find the business online and take clear, measurable actions such as calling or requesting a quote.
Paid search
Google Ads setup and ongoing care
We can work with a customer-owned Google Ads account, help establish a sensible campaign and maintain it against an agreed goal and budget.
Tracking and landing pages
- Website conversion actions
- Phone, form or booking measurement where possible
- Focused landing-page improvements
- Analytics and tag checks
Ongoing maintenance
- Search-term and negative-keyword review
- Budget, location and schedule checks
- Ad and landing-page improvements
- Plain-language activity summary
Your ad account and budget stay under your control.
Google advertising spend is paid separately and is not included in PhotonMark service fees. Setup and management are quoted after reviewing the market, account and goals.
Local SEO and organic visibility
Help customers find and trust the business
PhotonMark provides practical technical, on-page and local SEO to help search systems understand the business and help potential customers find relevant pages. Not every business needs paid advertising. We can strengthen the website and business profiles that support regular Google, Maps and modern search discovery.
Accurate local information
Eligibility, access, categories, services, hours, website links, profile updates and review-link basics.
Pages Google and AI-assisted search systems can understand
Google Search Console, visitor analytics, sitemap, redirects, titles, service structure, local relevance and structured data.
Answer real customer questions
Service pages, FAQs, offers, seasonal updates and useful local content written around genuine business value.
Analytics and Search Console answer different questions.
Google Analytics shows visits, traffic sources and activity on the website. Google Search Console shows how Google discovers and indexes the site, search terms and technical search issues. Neither tool guarantees rankings, advertising results or enquiries.
What we measure
Useful signals, not vanity numbers
Depending on access and the written scope, reporting can focus on qualified enquiry forms, quote requests, phone calls, relevant landing-page visits, Google Business Profile activity, conversion tracking and agreed improvements completed.
Clarity first
Agree on the service, audience, location, budget and desired enquiry before building campaigns.
Small controlled changes
Improve one campaign, page or local signal at a time so the business can see what changed.
No ranking or lead guarantees
Google approval, auction costs, rankings and customer behaviour are outside any provider's full control.
For trades and local service businesses
Turn local searches and referrals into clear paths to call, request a quote or send project details.
Marketing support can include
One-off foundationGoogle Analytics 4, Search Console, Google Business Profile or local SEO setup
Campaign projectGoogle Ads account review, setup, conversion tracking and landing-page work
Ongoing growthWebsite care plus agreed monthly content, local SEO or campaign maintenance
Google Business Profile setup, claim and initial optimisation are quoted after an access review. The customer remains the primary owner wherever practical; Google controls verification and approval.
See common starting prices. Advertising spend, paid software and provider fees are separate.
Start with the real goal
Tell us what a good enquiry looks like.
Share the current website, service area, main offer and any existing Google Ads or Business Profile account. We will recommend a practical first step.
Request a review
Customer-owned channels
Social profile setup and integration
We can set up or improve customer-owned business profiles on platforms that suit the business and its audience, such as Facebook, Instagram, LinkedIn, X, Bluesky or Mastodon. Work can include consistent branding and business details, account ownership and access, security settings, website links, Meta Business Suite configuration where relevant, basic tracking and a practical handover or content plan.
Ownership and consistency
Setup and integration
Guidance and handover
We recommend the smallest useful channel mix rather than creating profiles the business is unlikely to maintain. Platform selection depends on the customer’s audience and business goals.
Ongoing posting, scheduling, moderation, customer replies and reporting are available only when included in the written scope.